21.06.2004 • Euro1080, the first European High Definition TV station, will re-brand its two channels: from September 1st on, the MAIN CHANNEL, the channel available to the public all over Europe via satellite, will be called HD1 whereas the EVENT CHANNEL, the cinema-channel, will be called HDe.
The MAIN CHANNEL is in the air since January 1st , 2004. It started with a demonstration period, showing that HDTV is available in Europe, with some 180 hours content in loop spread over 8 months.
The real start for the end-user will be on September 1St, offering 500 hours of new content over 4 month: a great mix of rock music, sports, lifestyle, concerts and operas. A new logo, a new look & feel and the new name HD1 will highlight this. From December 1st, there will be 5 languages available both via subtitling and on a commentary track, enabling fiction, documentaries and more sports.
Meanwhile HDe has also started, and brings all EURO2004 football games to cinemas in more than 14 countries. For the fall, some spectacular LIVE are programmed, and will be announced soon.
Euro1080 remains the corporate name, which will be used in the contacts with partners, shareholders, investors and all businesslike matters. But from September onwards, HD1 will be the reference channel for High Definition Television in Europe.
We foresee a press conference on 23rd or 24th August in Belgium to announce all details about the programs that you will be able to enjoy on both HD1 as HDe. Let us now if you want to be invited.
www.euro1080.tv
